Spring / Summer 2018 Collection - New York Men's Fashion Week

"Rocky Mountain High"
"Young fashion brands can learn a thing or two from Parke & Ronen. The men’s swimwear label celebrated its 20th anniversary on Wednesday with a heartwarming — and mildly nostalgic — runway show that showcased exactly how sticking to one aesthetic — and nailing it — can lead to a long life. The brand seamlessly mixed some of its greatest hits with an assortment of new styles of swimsuits and casual sportswear to the strains of John Denver’s “Rocky Mountain High,” the inspiration for the season for designers Parke Lutter and Ronen Jehezkel" -WWD