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NYT - december 2015

Posted by Mark Madril on

NYT 2015 in Men's Fashion
The Parke & Ronen underwear launch party. Credit Deidre Schoo for The New York Times
High End Underwear

With traditional dyads dropping all around them, men gained on what used to be known as the opposite sex in their passion to become the new women. While traditionally wives and girlfriends bought underclothes for their male partners, now certain male consumers think nothing of spending up to $470 for unmentionables. True, the Hanes three-pack is unlikely to go the way of the dodo. Yet with nearly $3 billion spent last year on luxury underclothes, guys in sexy boxer briefs are getting all the likes on Instagram.

newyorktimes.com


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