Star Tribune- January 2016

Men gained on what used to be known as the opposite sex in their passion to become the new women. Now certain male consumers think nothing of spending up to $470 for unmentionables. True, the Hanes three-pack is unlikely to go the way of the dodo. Yet with nearly $3 billion spent last year on luxury underclothes, guys in sexy boxer briefs are getting all the likes on Instagram.